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Coming Up Roses - How Color Affects Resale Value

Does The Color Of Your Car Affect Its Resale Value?

"A rose by any other name would smell as sweet" - William Shakespeare

If you think about it, the color of the rose doesn't make any difference either. But have you ever wondered if the color of a car affects its trade in value?

How People Pick The Color Of Their Car

People pick the color of their car for many reasons. It may be a reflection of their personality or the desire to make a statement about their status, and even wealth.

Colors are often chosen based on comfort, practicality and aesthetics. Some of the most popular car colors are white, black, silver, gray and red.

One of the reasons people may choose white is because it looks clean and sleek. It also has a modern look to it. Plus, white can go with any type of interior.

Black is popular because it is thought to be classic and sophisticated. It also won't show dirt as easily as other colors.

Silver and gray are both neutral colors that go with just about anything. They are good choices for those who want a sleek, modern look.

Red is thought to signify power and strength. It is also seen as a more exciting color than some of the other options.

Trending Colors

Some people choose the color of their car based on what is popular at the time. Others may want to be different and choose an unpopular color. There are also those who believe that certain colors are luckier than others.

iSeeCars recently released an article detailing Which Colors Help and Hurt a Car's Resale Value. They reported:

Highlights:

  • A vehicle’s color can have a substantial impact on how quickly it loses value, with the highest depreciating color losing nearly four times the value compared to the lowest

  • Popular colors, including white, black, and silver, have minimal impact, meaning they won’t hurt resale value but they also won’t help a vehicle maintain its value

  • Some of the most beneficial colors for retaining value, including yellow and orange, may surprise consumers

A car’s color can help or hurt its resale value, according to a recent analysis by iSeeCars.com. After comparing prices of more than 650,000 recently sold three-year-old used cars, iSeeCars determined the average three-year vehicle depreciation rate by car color.

“A vehicle’s color is among the primary considerations after shoppers have decided on a make and model,” said iSeeCars Executive Analyst Karl Brauer. “With depreciation being the largest cost of vehicle ownership, consumers should carefully consider their color choice–especially if they plan on selling their vehicle.”

Be sure to read the entire article here

Should We All Just Buy Yellow Cars?

While the numbers speak for themselves, there are other factors you should consider before jumping on the Yellow car bandwagon. Do you really want to drive a yellow car ? If the answer is no, then it doesn't matter how well it holds its value.

The same goes for any other color. If you love the color purple and it just so happens to have a good resale value, then go for it!

Looking for a new car?

You'll love our selection of quality used cars - they're reliable and affordable. And we're here to help you every step of the way. You won't find a better selection or price anywhere else.

We can even find that Yellow car you've always wanted.

Contact us today to learn more!

How Trim Level & Options Affect Trade In Value

What Is My Car Worth?

When you go to trade your car at a dealership, some of the more obvious things to consider is the condition of the vehicle, trim level and options of your car. The dealer looks at its resale value which is driven by factors such as how popular the model is, how much demand there is for that model and what the going rate is for similar models.

How does the condition of the vehicle affect trade in value?

Mechanical and cosmetic conditions are the two biggest factors that affect a car's value. If your car is in good mechanical condition, it means that it doesn't have any major problems and is safe to drive. A car in good cosmetic condition will have a clean interior and exterior with no major dents, scratches or rust.

Cars that need mechanical work means the dealer will likely have to spend money fixing it before they can sell it, so they'll give you a lower trade-in value. Likewise, if your car has cosmetic damage, the dealer will want to repair it or discount the price to sell it as-is.

How does mileage of the vehicle affect its trade in value?

According to an article on KBB

The United States Department of Transportation Federal Highway Administration said that the average person drove 14,263 miles per year in 2019. That's roughly 1,200 miles per month per driver or about 39 miles per day. By comparison, the DOT said the average annual miles was 13,476 in 2018.

If your car has more than that, it may have a lower trade-in value because it has been driven more than average. A car with low mileage is typically worth more than a car with high mileage. The reason for this is that cars with low mileage are less likely to have mechanical problems.

What are trim levels for a car?

The trim level of your vehicle can play a role in trade-in value because it indicates what features are included. For example, a lower trim level may not have certain features like power windows and locks, while a higher trim level will have all the bells and whistles. When it comes to options, things like a sunroof or navigation system can add value to your car.

The base model is usually the cheapest because it has the least amount of features. As you move up in trim levels, the price of the vehicle will increase because there are more features included. The most expensive trim level is typically the luxury model or the performance model.

How do options affect the trade in value of a car?

Options can add both practicality and luxury to a vehicle, making it more desirable and, as a result, increasing its resale value. Luxury models will have features like heated seats, leather upholstery and a premium sound system. Performance models will have a more powerful engine and better handling.

Options that come standard on a particular trim level will usually have less of an effect on resale value than options that are available as upgrades. This is because cars that come with certain options already included are more common, so there is less demand for them.

How does demand affect the trade in value of a car?

The demand for a certain model can play a role in its trade-in value. If there is high demand for a certain model, the trade-in value will be higher because dealerships know they can sell it quickly. On the other hand, if there is low demand for a certain model, the trade-in value will be lower because it will take the dealership longer to sell.

What is your car worth?

Trade in value can depend on a number of factors such as condition, mileage, trim level, options and demand. Dealers rely on these factors as well as industry specific resources to establish what they're willing to give you for.

Is it time to trade in your vehicle?

We would love to give you a great offer for your old car. We are always looking for new inventory. Selling a car can be a hassle, so we take care of all the paperwork for you. You won't have to worry about haggling with buyers or setting up appointments for test drives.

Contact us today to learn more about the process.